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Social Sharing Boosts Email Results [Infographic]

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Think that social media has killed off email? Hardly. Active email users far outnumber users on any social network. For example, 3 billion people use email. Now compare that number with one billion Facebook users, 200 million Twitter users, and 200 million LinkedIn users.

Email is thriving, not perishing, in our social media-loving age.

Rather than killing off email, social media is extending email's reach. The click-through rate (CTR) of an average email is 2.4% without social sharing capabilities. Add social icons in the email, and the CTR jumps to 6.2%.

To help marketers understand how important social media is to email, GetResponse, an email marketing solutions provider, put together an infographic, which cites an increase in the use of social share icons in emails.

In 2012, 29.4% of email marketers included social sharing icons in their emails, up from 18.3% in 2011 (a 61% increase).


So, just how many social share icons are being included in an average email? According to the infographic...

  • 39.1% have three icons.
  • 34.9% feature four icons or more.
  • 14.9% include two icons.
  • 11.0% have just one icon. 
To learn more about the use of social media icons in email marketing, check out the infographic:

 


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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Comments

  • by Ryan Tue May 7, 2013 via web

    "For example, 3 billion people use email. Now compare that number with one billion Facebook users, 200 million Twitter users, and 200 LinkedIn users."

    That's interesting...I didn't realize there were only 200 LinkedIn users.

  • by Vahe, MarketingProfs Tue May 7, 2013 via web

    Thanks, Ryan. That number has been corrected.

  • by Justin Stofferahn Mon Jun 3, 2013 via web

    My first three years of college I always thought that email marketing was going to fall because of social media. Even as I performed my email marketing duties for my internship I still was skeptical of the power of email marketing. Seeing the comparison of growth between email and social media has really given me a change of heart. Even though I do see the growth from the above charts, is there a chance that email will soon be the thing of the past?

  • by Email Monks Thu Jun 13, 2013 via web

    Social sharing is one of the most sought inevitable tactics used by marketers while integrating social with email. Rightly mentioned in the infographic, adding social sharing to your email templates will fourfold the success rate of the campaign as you allow sharing your email across the most popular networks with one click.

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