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How popular has branded content marketing become this year?

In a recent article, Direct Marketing News reported that 66% of brands and 65% of agencies consider branded content marketing to be very important or most important to their overall marketing efforts.

According to the following infographic, 70% of brands and 77% of agencies have used branded marketing for advertising purposes. Some 32% of brands said an increase in sales was "their preferred method of content marketing measurement," and some 30% of agencies said brand lift was theirs.

Brands and agencies continue to increase their branded content marketing spend. Some 72% of brands did so in 2013. Meanwhile, 71% of agencies increased their branded content marketing spend. 

The numbers will continue to increase: 69% of brands said they will increase their spend in the upcoming year, and 73% of agencies expect clients' spending to increase this year.

To find out more about brands and agencies' use of branded content marketing, check out the following infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski