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Who Looks at and Clicks on Banner Ads? [Infographic]

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 Editor's note: Sorry, folks, the information in the following infographic is a bit outdated. If you're on this page, though, that means you're interested in banner ads, and we don't want to let you leave empty-handed. Here are some fresh links about banner ads:

Days and Times With Highest Online Ad Click-Through Rates

Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]

Anatomy of the Perfect Banner Ad

The first Internet banner ad unfurled on Oct. 27, 1994. Eye-jarring, and demanding patience from users (who were on dial-up connections back then), banner ads caught readers' attention.


Today, banner ads are ubiquitous. With computers and digital devices featuring blazingly fast connection times, banner ads load quickly. But do they still make an impact on websites?

The answer comes in the form of stats from the following Prestige Marketing infographic. Yes, folks are clicking on the ads. The people most likely to click them are 55 years or older. But they're not alone in their clicking. Some 58% of folks age 15-24 have clicked on an ad. And 71% of college graduates have clicked on an ad within the last six months.

However, not all folks are clicking. According to the infographic, the main reason people don't click on the banner ad is because they don't want to be distracted (61%). Some 58% of folks say the banner ads just aren't relevant to them. And 57% worry about getting spammed.

Other reasons for not clicking:

  • Concern that Internet behavior is being tracked.
  • Worried about pop-ups taking over screens.
  • Scared of getting a virus.

Get more details about the current state of banner ads in the following infographic:


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Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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  • by CS Mon Jun 24, 2013 via web

    What about the Branding effect, and view through conversions?

  • by KC Mon Jun 24, 2013 via web

    Since when is an average CTR 2.1%? That must be an error. even 0.21% seems high.

  • by Dan Soschin Mon Jun 24, 2013 via web

    The average CTR number is suspect. Please check your source... Also, when was this infographic created? I ask because it indicates that "Facebook is girding for a $100 million IPO" and that happend May 18, 2012 - well over a year a month ago.

  • by Dan Soschin Mon Jun 24, 2013 via web

    Yes, I see the typo in my comment. "happened".

  • by Vahe, MarketingProfs Mon Jun 24, 2013 via web

    Hi, everyone. Yes, it looks like we picked up an older infographic... Apologies for that. Also, regarding banner CTRs, the information in this post might be helpful: http://www.smartinsights.com/internet-advertising/internet-advertising-anal...

  • by Andrew Mon Jun 24, 2013 via web

    Sorry, but the facts are all screwy with this piece. The CTR you cite is actually 0.11% and even that I would seem suspect considering the source is DoubleClick. The infographic is way out of date. I just don't think this post is going to do you all a lot of good. Pull it?

    With all due respect,
    andrew

  • by Gracious store Mon Jun 24, 2013 via web

    A lot of people click on banner ads accidentally, not because they care much about it.

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