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On Pinterest, the Eyes Have It [Infographic]

by Verónica Jarski  |  
June 25, 2013

Are your company's Pinterest boards getting attention? If your company's images aren't being liked or repinned, you may be at a loss regarding what viewers really want when they go on Pinterest.

Color, white space, and size make a difference regarding whether images are repinned. Unfortunately, however, some companies don't consider any of that when pinning on their boards. The results are Pinterest boards that look like old-fashioned locker doors, smothered with too many eye-assaulting images.

To find out how to boost your chances of getting your Pinterest images repinned, check out the following infographic by Curalate highlighting the traits of the most popular pins on Pinterest.

The stats in the infographic below come from Curalate's data science team. It reviewed more than a half million images on Pinterest and examined 30 visual characteristics, such as textures and colors.

Among the research highlights... 

  • The most repinned images have multiple colors.
  • Red, orange, and brown images are repinned twice as much as blue ones.
  • Images that have less than 30% whitespace are repinned the most.
  • Brand images without faces receive 23% more repins than with those with faces.


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Gracious store Tue Jun 25, 2013 via web

    There are many reasons why people follow a board or repin pins, it is not only color that prompt people to do what they do on Pintrest

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