The results of the 11th annual Marketing Performance Management Survey are out. This year's survey was conducted jointly by Vision Edge Marketing, ITSMA, and Forrester.

More than 400 business and marketing professionals from over 200 companies completed the survey, which was designed to assess Marketing's performance: specifically, how marketers use data, metrics, and analytics.

Some of the key findings...

—Just 40% of marketers say measuring Marketing's value and contribution to the business is very important or critical.

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ABOUT THE AUTHOR
image of Laura Patterson

Laura Patterson is president and founder of VisionEdge Marketing. For 20+ years, she has been helping CEOs and marketing executives at companies such as Cisco, Elsevier, ING, Intel, Kennametal, and Southwest Airlines prove and improve the value of marketing. Her most recent book is Metrics in Action: Creating a Performance-Driven Marketing Organization.

Twitter: @LauraVEM