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Gone are the days when social media was a curious little sandbox marketers would play in when time allowed. Today, social media is every bit as integral to your online marketing initiatives as your website.

Companies that have staffed up and stepped up to make social media marketing a meaningful element of the brand experience are seizing advantages that megadollars can't buy.

They're refraining from using megaphones to shout out messages, and they're done trying to dictate the destiny of their public relations with press releases.

They're doing exactly what has to be done to create kinship with the customer. They're letting the customer lead.

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ABOUT THE AUTHOR
image of Barry Feldman

Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

Twitter: @FeldmanCreative

LinkedIn: Barry Feldman