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Seven Do's and Don'ts of Mobile App Marketing [Infographic]

by Verónica Jarski  |  
September 7, 2013

The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it.

To create such an app, you first need to make sure that your idea is original. For example, the mobile game Angry Birds achieved incredible success because the game was fresh in addition to being highly addictive. Users shooting fierce-looking birds at mocking green pigs? And using a slingshot to tumble their fortresses? No one had created such an app before.

That original idea helped the app to become a mobile sensation. However, ripping off that idea, such as with Somewhat Frustrated Sparrows or Overwhelmed Ospreys, will not guarantee your app's success.

Another tip for app success is to make sure the app is optimized for the app store. The first line of the description should be attention-getting and should mention what the app does, according to the following infographic by Dot Com Infoway. Be selective in your use of keywords in the description.

Having an engaging description is just one way to prepare your app for success before its launch. Other ideas include making sure you have teasers and trailers for it, PR activities to promote it, and a website for more information.

To get more tips for your app's success, check out the following infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Randy Milanovic Sun Sep 8, 2013 via iphone

    Nice job.

  • by MobileSmith Mon Sep 9, 2013 via web

    If you custom-develop your app, versioning can be very tricky and, potentially, expensive. Check out these tips to avoid the pitfalls:

  • by Harrison Kane Tue Sep 10, 2013 via web

    The most important thing is to balance your updates. Too many updates are annoying for the consumer, but if you never update it then people will also be angry. You need to find that equilibrium. Also I think many apps are overpriced before they make a name for themselves. You need to establish your app before you increase the price.

  • by Gracious Store Fri Sep 20, 2013 via web

    Great and interesting post

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