Some 91% of online adults use search engines to find information on the Web. And, among search users, 91% always or most of the time find the information they are looking for.
Most of the daily queries on Google have been seen before; only a small percentage (16%) hasn't.
So, what kind of information do people look for most? People using smartphones for searches mostly look for news (57%), restaurants (51%), and navigational information (51%).
After conducting searches, some 86% of searchers have learned about something new or important that "helped them or increased their knowledge." Half have found obscure data that surprised them.
To find out more about how people search, check out the following infographic: