Need to know how many people purchased the latest iPhone? Want to remember who played Hanson's best friend on the 1980s show 21 Jumpstreet? You probably jumped on your favorite search engine to find the answer.
You're not alone.
Some 82.6% of all Internet users used search last year, according to an infographic by Levelwing. Also...
• Searches were made more often by people who are white, 18-29 years old, and college graduates.
• 64% of search engine users used at least one search engine at least daily.
• Moms search twice as much as non-moms: US moms conducted 21 searches per week; non-moms conducted 11.
• Regarding daily activity, 60% of 18-29-year-old users of search engines searched daily—the same amount as people age 30-49.
• 41% of people age 50 or older conducted daily searches.
To find out more about online searchers, check out the following infographic:
Continue reading "Who Uses Search? [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Search Engine Marketing:
An 11-Step Plan for Improving Your SEO Strategy [Infographic]
This infographic from Semrush presents an 11-step plan to better compete for top rankings in search engines. read this »
Five Ways to Get Keyword Ideas for Your Website: A Beginner's Guide
Keyword research can be complicated, but the best keywords and phrases to target can often be found by just sniffing around Google and competitor websites. Here's a basic rundown of where to start. read this »
A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]
Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility. read this »
How Many Words Do People Use When Searching Online?
Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush. read this »
Three SEO Trends Marketers Need to Know in 2022
What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list. read this »
10 Important Google Search Algorithm Updates From 2021 [Infographic]
This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order. read this »