Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop.
Transforming? Yes. Completely? Not quite.
A recent study by Yesmail found that even though mobile device owners shop more often, they still prefer the PC for making purchases: 42% of mobile device owners use their PC for completing purchases all the time, as opposed to their mobile phones (10%) or their tablets (6%).
Does that mean mobile devices haven't changed the shopping experience? Not at all.