Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop.
Transforming? Yes. Completely? Not quite.
A recent study by Yesmail found that even though mobile device owners shop more often, they still prefer the PC for making purchases: 42% of mobile device owners use their PC for completing purchases all the time, as opposed to their mobile phones (10%) or their tablets (6%).
Does that mean mobile devices haven't changed the shopping experience? Not at all.
Some 47% of mobile device owners have used their devices to look for a product review while in a store. And three out of five in-store shoppers have left the brick-and-mortar store to purchase a product online (even if the discount may have been as little as 5%).
Some more highlights from the study...
- Mobile device owners are more likely to interact with brands on social media.
- 41% made a purchase because of an email promotion they received on their mobile phone.
- Mobile commerce is now 21% of all traffic to e-commerce websites.
Using information from the survey, Yesmail created the following infographic:
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The numbers of infographic are very interesting, especially ones that show difference between percentage of people that shop online and have a mobile device and the percentage of people that shop online and do not have a tablet or smartphone - the difference is really great. But I don't think that by the year of 2015 the number of mobile purchases will be greater the number of laptop purchases due to the fact that mostly people use mobile devices to learn information about the product, but when they intend to buy something, thats when laptop shows up. Still, this is my personal opinion.
I'm surprised at the percentage of smartphone vs cell phone owners. Smartphones make it a lot easier to look up company sites on the spot (depending on signal strength, of course) and check emails that may contain eCoupons and other online promo codes.