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The Six Insider Secrets of Contagious Content [Infographic]

by Verónica Jarski  |  
February 11, 2014

Marketers can increase their content's chances of going viral by making sure it includes the six drivers of contagious content: social currency, triggers, emotion, observability, practical value, and storytelling.

For example, emotions play an enormous role in viral content.

"People are more likely to share some content over others because the arousal—whether it be anger, awe, or humor—evokes us to pass it on," according to the following infographic by WhoIsHostingThis.

Practical value, too, increases the shareability of content, according to WhoIsHostingThis: "The more useful a piece of information is, the more it will be shared on social media."

Moreover, the peer popularity of an idea can boost its shareability. People like to share content that casts them in a good light or makes them look like someone in the know.

To learn more about the six features of viral content and the psychology of viral psychology, check out the following infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Alexandra Nicola Mon Feb 17, 2014 via web

    Love the how the infographic took us through it's own story line with clear cut conclusions. Great article. And very useful tips.

  • by Seth Price Wed Feb 19, 2014 via web

    Nice piece Veronica. Love this and loved Jonas book. Every marketer should read it. Thanks for sharing and reminding me it might be time to listen to it on tape as a refresher.

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