Read the latest on Facebook's WhatsApp buy, LinkedIn's "influential" publishing coup, and how retailers use Instagram to drive love and sales. Skim to improve your social IQ!

WhatsAppenin'? Facebook acquired WhatsApp, which lets you send free messages and make free calls to other users regardless of what mobile platform or provider they have. The price: $16 billion. Sequoia Capital gives four reasons for the buy: WhatsApp's 450 million active users, its lean model (32 engineers!), zero marketing investment, and a note (penned by co-founder Brian Acton) that co-founder Jan Koum keeps on his desk,; the note reads, "No ads! No games! No gimmicks!" A good long-term play if we ever heard one.

If you need more to understand why WhatsApp's a juicy deal, we recommend this infographic by Flagship Consulting. What it comes down to, though, is WhatsApp's huge active paid user base ($0.99 per download) that will also strengthen Facebook's mobile chops. The socnet that owns your online social life will soon own your best pocket pal.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.