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Are you using site search for your marketing programs?

According to a recent survey by SLI Systems, "six out of 10 retailers do not use site search to enhance marketing programs."

The reasons for missed opportunities are limited resources (according to 50% of survey respondents), lack of knowledge regarding how to use search data effectively (30%), and an existing site search solution that doesn't allow integration with marketing programs (10%).

The biggest missed opportunities are highlighted in the following infographic, which uses research from the company's recent 2014 Global E-Commerce Search Survey.

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image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski