Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Are you using site search for your marketing programs?

According to a recent survey by SLI Systems, "six out of 10 retailers do not use site search to enhance marketing programs."

The reasons for missed opportunities are limited resources (according to 50% of survey respondents), lack of knowledge regarding how to use search data effectively (30%), and an existing site search solution that doesn't allow integration with marketing programs (10%).

The biggest missed opportunities are highlighted in the following infographic, which uses research from the company's recent 2014 Global E-Commerce Search Survey.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski