Some 54.2% of marketing teams plan to hire content marketers in the next year, according to a recent Kapost survey of 500 global marketers.
So, what traits do companies want in their content marketers?
"More than 9 in 10 companies report writing and editing skills are the most important qualities in a content marketer," notes Kapost.
Companies also look for the following:
—Sales or marketing skills (56.9%)
—SEO expertise (38.1%)
—Graphic design/Web development (24.3%)
—Video production (10.5%)