Some 54.2% of marketing teams plan to hire content marketers in the next year, according to a recent Kapost survey of 500 global marketers.

So, what traits do companies want in their content marketers?

"More than 9 in 10 companies report writing and editing skills are the most important qualities in a content marketer," notes Kapost.

Companies also look for the following:

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski