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Top Trends in Content Marketing Hiring [Infographic]

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Some 54.2% of marketing teams plan to hire content marketers in the next year, according to a recent Kapost survey of 500 global marketers.

So, what traits do companies want in their content marketers?

"More than 9 in 10 companies report writing and editing skills are the most important qualities in a content marketer," notes Kapost.

Companies also look for the following:

—Sales or marketing skills (56.9%)


—SEO expertise (38.1%)

—Graphic design/Web development (24.3%)

—Video production (10.5%)

To find out more about top trends in content marketing hiring, check out the following infographic. You can also download Kapost's free Content Marketing Hiring Handbook here (email registration required).


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Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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  • by Jody Pellerin Tue Apr 8, 2014 via web

    How many of these companies use freelancers rather than hire a permanent full time employee? Are there many part time positions or freelance opportunities?

  • by Sean Wed Apr 23, 2014 via web

    I think outsourcing to freelancers is the way to go these days. You can opt to contract a content writer for a set number of articles focusing on a specific topic. Once you decide to move the topic on another direction then you can hire another freelancer to do the job....

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