Apple just wrapped up the keynote address at its Worldwide Developers Conference (WWDC) here in San Francisco.

Although the WWDC keynote is directed primarily at developers, it can be important for iOS publishers and mobile advertisers: It provides insight into Apple's thinking, its software development road map, and future plans regarding how the iPhone will evolve.

Mobile app publishers and advertisers will want to know about the following new features announced by Apple.

Apple Improves App Discoverability in the App Store

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image of Ash Kumar

Ash Kumar is a co-founder and the CEO of TapSense, a leading independent mobile advertising exchange. An engineer turned entrepreneur, Ash held multiple leadership positions at Oracle prior to founding TapSense.

LinkedIn: Ash Kumar