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Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

by Verónica Jarski  |  
June 24, 2014

Are you able to deliver quantifiable results for your marketing? If not, you're not alone.

"The problem: 71% of marketers in 2013 were unable to deliver satisfying metrics or reporting to demonstrate clear ROI," according to an infographic from Vidyard.

One issue regarding ROI is that "text-based content assets are difficult to track once syndicated," Vidyard states. "Video, on the other hand, is much different."

What makes video easier to track and measure? Some 43% of video marketers are able to capture content metrics across all channels compared with just 16% of non-video marketers, according to research cited in the infographic.

You also can track many metrics for video marketing, such as individual viewers, duration of views, and much more.

To learn more about video marketing and ROI, check out the infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Clare Tue Jun 24, 2014 via web

    Very engaging infographic!

  • by Kimmy Burgess Wed Jun 25, 2014 via web

    It's true that the content and video presentation has a difference for the customers. A video is generally the most attractive way to make the content easily understandable.The info graphic was really nice. Thanks Veronica.

  • by Anupam Bonanthaya Fri Jun 27, 2014 via web

    Absolutely ! Visual content is definitely much more engaging than text content any day, especially if you want to explain something complex.
    I wanted to add that one of the most effective video content could be your customer success story/case-study videos - if done right - they could be engaging, as well as selling from a social proof perspective - I did a recent article on how to make customer videos work for you as a valuable marketing tool. thought it will be valuable to share it here since we are talking about video marketers -

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