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Are you able to deliver quantifiable results for your marketing? If not, you're not alone.

"The problem: 71% of marketers in 2013 were unable to deliver satisfying metrics or reporting to demonstrate clear ROI," according to an infographic from Vidyard.

One issue regarding ROI is that "text-based content assets are difficult to track once syndicated," Vidyard states. "Video, on the other hand, is much different."

What makes video easier to track and measure? Some 43% of video marketers are able to capture content metrics across all channels compared with just 16% of non-video marketers, according to research cited in the infographic.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski