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11 Ways to Market Your Brand via SMS [Infographic]

by Verónica Jarski  |  
July 8, 2014

Whether you need to breathe new life into your SMS marketing or provide more variety, the following infographic by Text Marketer can help. It offers 11 ideas for marketing your brand via SMS.

Ideas include competitions, instant updates, point of sale discounts, presale discounts, product launches, reminders, ratings, and more.

For example, companies can use instant updates to let customers know about vital details regarding products or services, or about needing to complete an action.

As for point of sale discounts, "encourage customers to make a purchase in store and join your mailing list through mobile-only discount offers," suggests Text Marketer.

Want to tell your customers about the newest product—even before an ad airs? Use SMS marketing. Kraft Foods used SMS in collaboration with banner ads and emails for its Jacobs 3in1 and Jacobs 2in1 instant coffee to encourage customers to request samples and information. The result: "400,000+ samples were requested, and 80,0000 users opted in for future messaging," according to Text Marketer.

To find out more about how you can use SMS to boost your brand marketing, check out the infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Tonny Garden Thu Jul 10, 2014 via web

    I agree with your ideas. These are the best ideas to market a business through SMS. But I would like to include some specific information which will also help owners to promote their business via SMS and when should they use this service??
    1. If a company is a product based then it would be a better idea if they send bulk SMS to all their clients and tell them everything about their new product launching and where they can easily get this.
    2. They can tell their customers about future sales and the opening of the stores in their area.
    3. Even they can encourage their clients to pass on their product data to their contacts

    I hope these information will help you a bit to market a business via SMS.

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