Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Art and Science of Content Marketing [Infographic]

by   |    |  4,897 views

To be a successful content marketer, do you need to be a left-brainer or do you need to be a right-brainer?

Both, according to the following infographic by Kapost and Salesforce.

Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists).

"Art taps into emotions and experiences through creative language, powerful visuals, integrated campaigns, and original ideas," states the infographic. The artist asks such questions as these:

  • How will this content make our audience feel?
  • Does it tell a story?
  • Will it stand out?

By comparison, "Science is about building processes, analyzing performance, recognizing patterns in data, and strategizing accordingly," Kapost and Salesforce suggest. The scientist asks questions such as these:

  • What is our strategy?
  • Will this content generate leads and revenue?
  • Are we aligned with Sales?

To find out how these two mindsets can work together to create engaging content, check out the infographic:


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

Comments

  • by PrintechGlobal Mon Jul 14, 2014 via web

    Good content makes visitors come back to the site and check for more information. Readers can convert to customers if they trust the source and get value from the content provided.

  • by Alex Fri Jul 18, 2014 via web

    I love a good infographic! There were some really awesome stats and applications in this one. Thanks for sharing. Btw-if you're interested in content marketing and want to know more about the field and its growth, you should check out this whitepaper that Opentopic, a content marketing platform, recently released. Check it out: http://opentopic.com/blog/content-marketing/content-marketing/

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!