To be a successful content marketer, do you need to be a left-brainer or do you need to be a right-brainer?

Both, according to the following infographic by Kapost and Salesforce.

Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists).

"Art taps into emotions and experiences through creative language, powerful visuals, integrated campaigns, and original ideas," states the infographic. The artist asks such questions as these:

  • How will this content make our audience feel?
  • Does it tell a story?
  • Will it stand out?

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski