We've all read the classic founder stories about companies started in a garage/dorm room/remote town by a visionary/college dropout/iconoclast with a crazy idea and a few friends. The founders overcame adversity/relentlessly pursued their vision/had an amazing stroke of luck, and now the company is a global brand/worth zillions/the owner of our most private thoughts.
Most companies, however, don't grow up with that kind of drama. Fortunately, you don't need drama to tell a compelling company story. What you do need are five essential ingredients:
What sparked the founding of the business? Who was involved and what motivated them? What problem were they trying to solve? What was their vision and mission?
Take the first step (it's free).
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