What are the most important skills that a marketer needs?

The following infographic by Formstack highlights seven skills that companies expect from their marketers.

The ability to understand data ranks high on the list. "Research predicts a shortfall of up to 1.5 million data-savvy managers by 2018," Formstack states.

Technical skills, such as basic coding or video production, also make a job applicant more desirable. "Two of four new marketing hires will require technical skills," according to Formstack.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski