Content marketing is all the rage, but it has a dark side that businesses must acknowledge.
One horrifying fact: Though 27 million pieces of content are shared daily and 86% of B2B organizations use content marketing, only 21% of marketers think they're successful at measuring the ROI of their content, according to studies that Scripted cites in the following infographic.
Worse still, 48% of marketers don't have a documented content marketing strategy.
And worst of all, that lack of vision affects how consumers feel about those companies: "74% of online consumers get frustrated with websites when their content appears irrelevant to them," states Scripted.
Don't let your content succumb to the dark side...
Check out the following infographic for content marketing tips: