How can brands convert social content into sales?
Here are some tips for getting you started.
Build a library of user-generated content, suggests Offerpop in the following infographic. Such content might include photos and videos of purchases.
Another idea is to capture data from promotion participants.
"Include a sign-up form in your promotion to capture demographic and interest data, and contact info," suggests Offerpop.
To find more about fueling your sales engine with social content, check out the infographic: