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How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter? And can memes make it on the big screen? Skim for the answers to these burning social questions!

The most epic safety video ever made. Continuing its efforts to build on New Zealand's "Middle Earth" fame post-Lord of the Rings, as well as a (welcome) trend by airlines to fun up the dreary safety video, Air New Zealand gives us The Most Epic Safety Video Ever Made. Info on oxygen masks and exit row locations are cut with LotR-inspired scenes and cameos from Elijah Wood and Peter Jackson. A hashtag, #airnzhobbit, also ensures fans can easily spread buzz about the vid, which generated over 12 million views since its mid-October release. The only setback: You'll be hard-pressed to find real hobbits in New Zealand. Still, there's a cool lesson here in riding pop culture for big lift, and tapping into what makes your niche special.

Facebook rocks the vote. Over 85 million related interactions happened on Facebook on Election Day—counting likes, comments, shares and users of the I'm a Voter feature. In 2010, the visibility of that button sent 340,000 additional voters to the polls. Given how Facebook's demographics skew, and additional news that the button appeared at different times for different people, some believe its presence can skew polling results (favoring Democrats, though it wasn't the case in this election... or the one in 2010).

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ABOUT THE AUTHOR
image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.