Looking at the past can help you prepare for the future. So, here's what Black Friday e-commerce looked like last year.

This year won't likely be too much different, so plan accordingly.

The overall online sales for Thanksgiving and Black Friday in 2013 was $1.964 billion, according to the infographic by Nextopia.

The top purchases were electronics (87% of shoppers), clothing (71%), toys (58%) and jewelry (30%).

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski