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What Might Black Friday E-Commerce Look Like This Year? [Infographic]

by Verónica Jarski  |  
November 25, 2014
  |  1,054 views

Looking at the past can help you prepare for the future. So, here's what Black Friday e-commerce looked like last year.

This year won't likely be too much different, so plan accordingly.

The overall online sales for Thanksgiving and Black Friday in 2013 was $1.964 billion, according to the infographic by Nextopia.

The top purchases were electronics (87% of shoppers), clothing (71%), toys (58%) and jewelry (30%).

Mobile shopping grew to 39.7% of all online traffic, with mobile sales reaching 21.6% of total online sales, Nextopia states.


To learn more about the previous Black Friday and plan for this one, check out the infographic:


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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