Marketing automation has grown to a $1.65 billion industry, according to the following Marketing Automation Insider infographic. An estimated 142,00 businesses now use marketing automation.

Here's a look at the rise of marketing automation and reasons for its popularity.

The first marketing automation tool was Unica in 1992.

Due to faster Internet speeds in 2006, marketing automation vendors began creating Cloud-based tools.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski