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#SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's Roundup

by Angela Natividad  |  
May 29, 2015

Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in the woods. Skim for the latest!

Unlike the universe, Internet growth won't expand forever. Venture capitalist Mary Meeker of KPCB dropped her always-anticipated Internet trends report, a must-read to understand where we're headed digitally.

Big takeaways: Internet user growth has begun to slow. It grew 8% in 2014, versus 10% the year before. Smartphone adoption is also slowing: 23% growth last year versus 27% the year prior. Video made up 64% of Internet traffic and 55% of mobile traffic in '14, which is huge—and Facebook specifically enjoys 4 billion video views per day.

Mobile viewing on its own accounts for 29% of our total time spent on screens this year, and Meeker predicts that messaging apps, like WhatsApp, Snapchat, and Facebook Messenger, will transform into global communication hubs. Read the full deck:

2015 Internet Trends Report
from Kleiner Perkins Caufield & Byers

1. Twitter releases Audience Insights

To help advertisers better target and produce effective messages, Twitter's launched Audience Insights, which provides deeper details on your followers and people who've previously engaged with your organic tweets.

It will also help you identify new and relevant audiences for campaign targeting. Insights include demographics, interests, purchasing behavior, trends they like, and even their TV viewing behavior.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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