The 2015 Social Media Marketing Industry Report was based on data from a survey of 3,720 marketers; 61% of survey participants focus primarily on attracting consumers (B2C), and the other 39% primarily target businesses (B2B).
Some 21% of respondents say LinkedIn is the most important social network they use to grow and market their business; Twitter ranks third (12%), followed by YouTube (4%) and Google+ (4%).
Though Facebook is considered the most important social network overall, LinkedIn takes the top spot with B2B marketers: 41% say it is the most important network they use (30% pick Facebook).
Below, additional key findings from the report.
Most-Used Social Networks
Facebook is the social network most used by marketers, with 93% of respondents saying they use it to grow their business; Twitter is second (73%), followed by LinkedIn (71%).
Benefits of Social Media Marketing
Respondents say two of the top benefits of social media marketing are increased exposure (90% cite) and increased traffic (77%).
Some 68% of respondents say they want to improve their knowledge of how to use Facebook; 62% want to learn more about how to use LinkedIn.
About the research: The 2015 Social Media Marketing Industry Report was based on data from a survey of 3,720 marketers.
Continue reading "The Most Effective Social Networks for Marketing a Business in 2015" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media: