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More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media Examiner.

The 2015 Social Media Marketing Industry Report was based on data from a survey of 3,720 marketers; 61% of survey participants focus primarily on attracting consumers (B2C), and the other 39% primarily target businesses (B2B).

Some 21% of respondents say LinkedIn is the most important social network they use to grow and market their business; Twitter ranks third (12%), followed by YouTube (4%) and Google+ (4%).

Though Facebook is considered the most important social network overall, LinkedIn takes the top spot with B2B marketers: 41% say it is the most important network they use (30% pick Facebook).

Below, additional key findings from the report.

Most-Used Social Networks

Facebook is the social network most used by marketers, with 93% of respondents saying they use it to grow their business; Twitter is second (73%), followed by LinkedIn (71%).

Benefits of Social Media Marketing

Respondents say two of the top benefits of social media marketing are increased exposure (90% cite) and increased traffic (77%).

Future Learning

Some 68% of respondents say they want to improve their knowledge of how to use Facebook; 62% want to learn more about how to use LinkedIn.

About the research: The 2015 Social Media Marketing Industry Report was based on data from a survey of 3,720 marketers.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji