Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

29 Essential Content Marketing Metrics [Infographic]

by   |    |  4,303 views

You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark.

The following infographic by Curata offers 29 content marketing metrics, such as consumption, retention metrics, sharing metrics, engagement metrics, lead metrics, sales metrics, and production/cost metrics.

For example, "you can track retention of existing email list subscribers by keeping an eye on unsubscribes and opt-outs," states Curata.

"Similarly, you'll want to track new subscribers to see if you can grow your list at the same time."

Retention refers to "receiving a 'follow' from them, so they can continue to get updates and hopefully come back to your site," explains Curata.


To get the inside scoop on the 29 content marketing metrics, click or tap on the infographic:


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Marco Flores Tue Jun 16, 2015 via web

    Thanks for sharing our infographic! Another resource you might be interested in is our comprehensive guide to content marketing analytics & metrics. Feel free to download it here: http://bit.ly/1J2ZDgG

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!