Combine people's love of visuals and stories to multiply your content's reach and conversion, suggests Widen in the following infographic.
Social media posts with visuals deliver 180% greater engagement, and articles that contain images get 94% more views than articles without them, according to data cited by Widen.
To add more visuals, think beyond straight-up stock photos. Consider using infographics, memes, videos, standalone images, slide shows, and user-generated photos.
For example, "give your audience a behind-the-scenes peek," recommends Widen. "No need to be polished. Authenticity trumps perfect (i.e., 'unnatural') shots."