Blogging is no hobby—at least not for serious business bloggers. After all, 59% of B2B marketers consider blogs the most valuable channel.
Andy Crestodina of Orbit Media Studios offers the proof. In 2014, his company asked 1,000-plus business bloggers to provide answers about how they tackle their tasks and summarized the results in this data-intensive post.
The company did it again this year. Here are the results of the 2015 survey.
After gathering the data, Andy concludes, "We see more bloggers taking a more professional approach. Evidence for this appeared many times in the survey data. It's becoming a more serious, formal discipline This indicates a 'professionalization' in blogging. Data is playing a bigger part. Best-practices are emerging."
Andy and I thought we'd summarize the findings in an infographic. Tap or click on the infographic for a closer look.
Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.
LinkedIn: Barry Feldman