Blogging is no hobby—at least not for serious business bloggers. After all, 59% of B2B marketers consider blogs the most valuable channel.
Andy Crestodina of Orbit Media Studios offers the proof. In 2014, his company asked 1,000-plus business bloggers to provide answers about how they tackle their tasks and summarized the results in this data-intensive post.
The company did it again this year. Here are the results of the 2015 survey.
After gathering the data, Andy concludes, "We see more bloggers taking a more professional approach. Evidence for this appeared many times in the survey data. It's becoming a more serious, formal discipline This indicates a 'professionalization' in blogging. Data is playing a bigger part. Best-practices are emerging."