New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start!
Here's where brands will play in 2016
Instagram and Snapchat aren't the only way to reach Millennials. From mobile messaging and payments to a meme-generating Pinterest-style site for men, brands will experiment with more under-the-radar social media like Kik, Venmo and Imgur.
Take a peek at all the goods—and for more niche inspiration, check out this case study-packed SlideShare on harnessing the collaborative economy. It's filled with smart partnerships that helped brands take their promises further, like Whole Foods' Instacart partnership to bring food to people's doors.
1. Twitter launches tweets with CTA buttons
Brands can now encourage followers to tweet about them with ads. The new format, dubbed conversational ads, lets users interact with custom hashtags or call-to-action buttons—which can yield all kinds of Choose Your Own Adventure-style creative opportunities, like what you see below. Twitter then leads the user to a pre-filled tweet alongside a branded message which, once shared, will hopefully incite a chain reaction among that person's followers.