A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. Here's what you need to know to get started.

In A/B-testing, you compare two versions of your website to see which one performs better with your target audience, explains Visual Website Optimizer in the following infographic.

To start your A/B-testing, first make a plan. "Whoever fails to plan, plans to fail," states VMO. "The first step is to determine the goal of the test." For example, the goal may be to improve conversion rates or get more repeat purchases.

"If you're starting out fresh, don't overcomplicate things with multivariate testing," recommends VMO. Just change one thing for now and see whether your conversion rate significantly changes.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski