Peek into the content marketing crystal ball and see what industry experts predict for the new year, according to a Curata infographic.

"In 2016, content marketing exits its crazy college years. Grows up. Gets a real job. Pays its own bills," states Ann Handley, author of Content Rules and Everybody Writes.

Companies will increase their investments in content marketing. "As they continue to refine their strategy, they will see this investment pay off through a higher number of sales-ready leads," predicts Curata.

This year, we will also see more varieties of content. "Interactive content will play an important role in content marketing as we strive for greater engagement and keep visitors on our site," states Ian Cleary, founder of Razor Social.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski