Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers now consider having a strategy for this video messaging app?

Check out these stats about Snapchat users from by NewsCred and Column Five.

Some 54% of users are on Snapchat daily; 32% users engage with the app 2-5 times a week.

"Even though Snapchat users are engaging with the app on a daily basis, most users aren't interacting with branded features, such as Snap Live Stories, Snap Discover Stories, or branded filters," states the infographic.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski