Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers now consider having a strategy for this video messaging app?
Some 54% of users are on Snapchat daily; 32% users engage with the app 2-5 times a week.
"Even though Snapchat users are engaging with the app on a daily basis, most users aren't interacting with branded features, such as Snap Live Stories, Snap Discover Stories, or branded filters," states the infographic.
Find out more about Snapchat users by tapping or clicking on the infographic.