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Marketing Technologists: Who They Are and Why They Matter [Infographic]

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The digital marketing landscape is constantly evolving. New trends create new opportunities, and new technologies are developed to help support initiatives.

But managing that process of identifying a need, finding the right solution, and integrating the technology into your workflow can be difficult.

Enter the marketing technologist.

"Marketing technology must be managed holistically," state Scott Brinker and Laura McLellan in a Harvard Business Review article. "People in this role need technical depth—many have backgrounds in IT management or software development—but they must also be passionate about marketing."

The marketing technology role has become especially important, particularly in light of Gartner's prediction that CMOs will spend more on technology than CIOs just one year from now. Thus, understanding who those mavens of marketing technology are is vital.


Accordingly, we scoured ZoomInfo's database, which includes detailed profiles of more than 140 million professionals and 9 million businesses, to understand more about the demographics and firmographics of marketing technologists.

Some of the results of our analysis are presented in this infographic:


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Ryan Hadfield is a product marketing manager at ZoomInfo, a provider of actionable B2B contact and company intelligence.

LinkedIn: Ryan Hadfield



Rachel Martinez is a communications and marketing specialist at ZoomInfo, a provider of actionable B2B contact and company intelligence.

LinkedIn: Rachel Martinez

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