The digital marketing landscape is constantly evolving. New trends create new opportunities, and new technologies are developed to help support initiatives.

But managing that process of identifying a need, finding the right solution, and integrating the technology into your workflow can be difficult.

Enter the marketing technologist.

"Marketing technology must be managed holistically," state Scott Brinker and Laura McLellan in a Harvard Business Review article. "People in this role need technical depth—many have backgrounds in IT management or software development—but they must also be passionate about marketing."

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ABOUT THE AUTHOR
image of Ryan Hadfield

Ryan Hadfield is a product marketing manager at ZoomInfo, a provider of actionable B2B contact and company intelligence.

LinkedIn: Ryan Hadfield



image of Rachel Martinez

Rachel Martinez is a communications and marketing specialist at ZoomInfo, a provider of actionable B2B contact and company intelligence.

LinkedIn: Rachel Martinez