Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location. Check out these geotargeting tips from a Campaigner infographic.
"Take advantage of timely events," suggests Campaigner. "Use upcoming events in a particular location as a trigger to develop localized marketing campaigns."
You can use those events to keep your brand top of mind and be part of an ongoing conversation with your customers.
"Create geo-targeted emails by using an image of a map in your email campaigns," recommends Campaigner. The maps can show the most popular stores nearby where your customers can redeem reward points.