Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location. Check out these geotargeting tips from a Campaigner infographic.

"Take advantage of timely events," suggests Campaigner. "Use upcoming events in a particular location as a trigger to develop localized marketing campaigns."

You can use those events to keep your brand top of mind and be part of an ongoing conversation with your customers.

"Create geo-targeted emails by using an image of a map in your email campaigns," recommends Campaigner. The maps can show the most popular stores nearby where your customers can redeem reward points.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski