Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.

"Develop concepts into images to build a visual vocabulary that defines your brand and appeals to your buyers' emotions," states Marketo in the following infographic. "You can publish them on their own, like a meme, or with accompanying text."

Visual content will help your customers remember you and your message.

For example, if you just hear a piece of information, you'll only remember 10% of it three days later. "Add a picture, and you'll remember 65%," according to Marketo.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski