In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
How do you compare with smart B2B marketers? Take a look at the following infographic from ToTheWeb.com to see where you stand.
The infographic categorizes the marketing/media mix into owned, earned, and paid media.
"Owned" refers mainly to company- or brand-owned websites and blogs that are rich in content and optimized for mobile and desktop browsing so that potential leads can easily access the content they're seeking.