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Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]

by Vahe Habeshian  |  
November 12, 2016

In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.

How do you compare with smart B2B marketers? Take a look at the following infographic from to see where you stand.

The infographic categorizes the marketing/media mix into owned, earned, and paid media.

"Owned" refers mainly to company- or brand-owned websites and blogs that are rich in content and optimized for mobile and desktop browsing so that potential leads can easily access the content they're seeking.

Online, "earned" media often refers to high-quality inbound links, social mentions, including retweets, and generally mentions or news coverage (including by traditional media) of your brand or products/services online.

"Paid," of course, refers to the myriad of advertising channels and products available for use. For more-detailed information, click or tap on the infographic:

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Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via

Twitter: @habesh

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  • by Rob Ewanow Tue Nov 15, 2016 via web

    Great information, I only wish I could print it for future reference.

  • by Aaron Tue Nov 15, 2016 via web

    Hi Rob, you have a couple different ways to print this article. You can:

    Click the "Print" link above the article title
    Right click somewhere in your browser and choose the 'Print" option
    Click the infographic to view the image directly, and then right click the image and "Print"

    Hope that helps. Best.

  • by Rob Ewanow Tue Nov 15, 2016 via web

    Only seems to print the first page or if it prints the entire graphic it is very small down the middle of the page and unreadable. I have this problem will all infogrphics on MP. Perhaps is my printer settings but other websites content prints just fine.

  • by Aaron Tue Nov 15, 2016 via web

    @Rob - Please try "Click the infographic to view the image directly, and, once viewing the image, then right click in your browser outside of the image and choose "Print". I have tested and it has printed without issue.

  • by Rob Ewanow Tue Nov 15, 2016 via web

    must be something unique to my system as I do not see an option to print but instead "save", "save image as", ,etc. Not sure what the problem is, I will figure something out. Thanks for your help.

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