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All businesses are on Yelp—whether they like it or not. And, true, managing your Yelp page can be quite the headache, but it can also be an excellent platform for reaching potential customers and gaining new ones.

Of course, negative reviews on Yelp are a concern. There are a few things, however, that you can do to mitigate the damage of a bad review without spending too much time.

First of all, though, don't necessarily take these reviews at face value, since a good number of them could well be fake. In fact, the occurrence of fake online reviews led one reporter to create a fake company called Freakin' Awesome Karaoke Express (FAKE), merely based on paid social reviews. The company's popularity grew quickly, even though it did not exist.

The other side of the coin is the very real, emotionally charged negative review. For many, the motivation to review a company comes from an extreme experience, most often when they feel as if they did not get their money's worth.

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image of Lee Evans

Lee Evans is a co-founder and the CEO of SurveyMe, provider of a mobile feedback and survey app.

LinkedIn: Lee Evans