Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing.

But what exactly does that mean? Which tactics and strategies consistently encourage leads to say "yes"?

An infographic (below) from Albacross explores 12 data-based tips for closing a sale.

The piece includes recommendations for building strong relationships with potential customers, ways to use technology and content to drive results, and examples of effective closing lines.