MarketingProfs Member
Joseph Mann
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| Member Profile
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Professional Information
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Job Title: Visual Strategist/Consultant
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Company:
Logarithmic Impact/MannPower Design
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Industry: Information not available
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Market: Business
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Role: Independent contractor
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Annual Sales: $10,000,001 to $100,000,000
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Location: Mount Tabor, NJ United States
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Personal Information
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Marketing Experience:
Mid level (11-20 years)
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MP Member Since:
May 14, 2003
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Email:
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Know-How Exchange Discussion Forum
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Community Name: jmann
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Expert Points: 676
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Ques. Asked: 0
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Ques. Answered: 11
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Answers Accepted: 11
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Biography
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A Visual Strategist and Marketing Consultant with over 13 years of agency and client-side business-to-business marketing, corporate branding and creative services experience, Joseph Mann employs a fusion of practical creativity and a proven understanding of business drivers to solve complex demand creation and brand building challenges for clients across a wide range of industries. Some of these diverse clients include: AT&T Wireless, Quest Diagnostics, Novo Nordisk Pharmaceuticals, Xylos Corporation, Novartis Pharmaceuticals and Prudential.
Joseph Mann integrates the science of design, analytics and marketing performance measurement to drive revenue growth and maximize marketing ROI through for businesses through the strategic use of the Internet, audio/visual and other digital technologies combined with traditional media in a multi-channel environment to improve the opportunity pipeline and build brand strength.
Joe’s professional practice areas include:
• Advertising
• Audience Segmentation
• Branding
• Campaign Effectiveness Tracking/ROI Analysis
• Corporate Communications
• Creative Services Management & Development
• Direct Marketing Creative, Production & Testing
• Experiential/Event Marketing
• Graphic & Multimedia Design Execution
• Lead Generation Process, Metrics & Nurturing
• Marketing Accountability & Measurement
• Multi-channel Integrated Marketing Strategy
• Thought-leader Development
• Web/Intranet Design & Usability
Joseph Mann's advertising design work has received awards from both Pharmaceutical Executive and Med Ad News magazines and he has been quoted in Graphic Design:USA as well as included in MarketingSherpa’s “Marketing Wisdom for 2006” report. Some of his corporate identity work is due to appear in the upcoming book Logo Lounge 3, by Rockport Publishers.
Joseph Mann is a member of The Art Directors Club, The Type Directors Club and he writes a weblog titled Marketing & Graphic Design ROI at http://marketingroi.blogspot.com. In his spare time he also manages and edits The Virtual Bagel Club, a specialized online professional networking community he launched in January 2005 at http://www.virtualbagelclub.org.
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