How to Maximize Trade Show ROI

Trade shows give you a chance to interact with prospects and create a memorable impression on your audience. And it takes a lot of effort to create a successful trade show experience.

So it's important to ask: Are your time, money, and effort being put to their best use?

Join Sekou and Sohil as they share insights and best-practices the Cvent team has learned from attending thousands of trade shows. They'll reveal what works and why, so you can attract more pipeline and earn more revenue from your events.

In this free webinar, you'll discover how to:

  • Increase SQL pipeline with efficient, automated meeting scheduling
  • Simplify your lead capture with a single tool for data integrity and consistency
  • Integrate data quickly into your tech stack for fast follow-up


Sekou Okwesa

Sekou Okwesa is a product lead at Cvent with 17+ years of experience in the events industry. He shapes event technology and services to deliver memorable experiences and maximize ROI.

Sohil Adyanthaya

Sohil Adyanthaya is a product marketing team Lead, spearheading the strategic direction and market success of Cvent's Trade Show Solution products. He excels in product positioning, messaging, and content creation.


Sponsored by Cvent
Cvent is the event platform that marketers use to maximize results from their event channel. From in-person events to webinars and virtual events, Cvent makes it easy to reach large audiences, engage attendees, capture data, and act on attendee insights so you can amplify your event ROI.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Sekou Okwesa, Sohil Adyanthaya
  • Sponsor: Cvent
  • Topic: Event Marketing, Martech
  • Price: $0


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