Question

Topic: Taglines/Names

Looking For Tagline For Home Improvement Company

Posted by Anonymous on 9/29/2005 at 8:55 AM ET 250 Points
My husband has gone into the home repair and improvement business. Our company is called A to Z Home Improvement, Inc., Remodeling, Repair & Renovation. Our website is www.atozhomeimprovement.net.

I'm trying to come up with a good tag line. We'd like to focus on reliability, dependability (most homeowners complain that they hire skilled home repair/handyman folks but they are unreliable). Also, we want homeowners to feel safe that they can trust my husband in their home. Evoking feelings of trustworthiness, honesty, integrity would be a good objective.

Most of the franchised home repair services state they show up on time, are professional etc., but we want to focus on individual attention to homeowners needs, a more personal approach. Ok, I think I've said enough. Thanks so much for your ideas!
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RESPONSES

  • Posted by TILO on 9/29/2005 at 10:16 AM Member
    Hi

    I ask myself why do I need to use an external handyman and I come up with the following.

    The reality

    - I am useless at DIY


    I fear

    - Poor workmanship
    - As I only use them on an irregular basis so how do I choose a trustworthy workman
    - Being dumped with the poor work afterwards
    - Having price suprises.. i.e. oh that wasn't included

    The result

    - I delay the buy decision
    - I live with the work outstanding
    - I mistrust the industry i.e. cowboys (no offence)

    Therefore your Tagline should answer my worries.

    Try these on for size

    - Caring for your home, as if it was ours..

    - Honest Workmanship, Delivering every time

    - No sunrises, we deliver on what we promise

    - A to Z - Taking your home personally

    Good luck with the business

    Tim
  • Posted by TILO on 9/29/2005 at 11:43 AM Member
    by the way it was:

    No surprises, we deliver on what we promise

    and not sunrises.. I blame the spell checker..

    :-)

    Tim
  • Posted by TILO on 9/29/2005 at 4:44 PM Member
    Wow!!!

    Vevolution what a great line..


    Building Trust - One Customer at a Time

    That is so powerful

    Tim (an impressed contributor :-)
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