MarketingProfs Know-How Exchange : marketing orientation

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Marketing Orientation
Posted By: akoperp on 11/23/2005 2:28 PM (CST)	50 Points
what ingredient uderpin marketing orientation?

Posted by: akoperp	Author Response
11/23/2005 2:30 PM (CST)
i believe marketing orientation is a central tenet in contemporary perceptions of marketing and it's practice.

Posted by: mbarber	Accepted Answer
11/27/2005 4:31 PM (CST)
I think you are talking about focus in terms of how a marketer is looking at the marketplace and considering how to promote the product or service? If I have understood you correctly I'd agree then that it is critical that the marketer ensure that they are focused on who and what they are wanting to target.

Posted by: scbel01*	Member Response
12/4/2005 9:03 PM (CST)
'an approach to business that centres its activities on satisfying the needs and wants of its customers.'

Posted by: scbel01*	Accepted Answer
12/4/2005 9:04 PM (CST)
A marketing oriented firm (also called the marketing concept, or consumer focus) is one that allows the wants and needs of customers and potential customers to drive all the firm's strategic decisions. The firm's corporate culture is systematically committed to creating customer value.

Posted by: carrie77	Moderator Response
12/12/2005 6:28 AM (CST)
Hello Everyone, I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions. Thanks for participating! Carrie (Production Editor)

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