PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Property Management Company Tagline
Posted by Anonymous on
11/24/2005 at 12:19 AM ET
I am currently building a website and a complete business identity for my employer who has just started a Property Management Firm.
All is going great until it comes down to the business slogan or advertising slogans. Why it has been so difficult for me is because I have to target TWO completely different audiences: Renters and Owners and d I can not target one or the other.
Making things even more difficult is that we have listings for apartments, houses, commercial, vacation, specialized listings for a large motorcycle rally is our area (more distinctive customers with specialized needs).
A quote from the owner that may assist:
“It is our mission to provide Renters and Property Owners alike, with the most comprehensive service available. Owners can feel good that their Renter has been carefully selected and Renters will feel more secure knowing that their Landlord has the reputation for fairness and personalized service.”
I have been working on coming up with a tagline for quite some time now and I need to get this done. Am I making this more difficult than it has to be?
I am completely blocked on this any ideas?
11/27/2005 at 5:39 PM
Your position is similar to most real estate agents who have to attract buyers and sellers (in your case renters and owners).
'The renter and owner connection point'
'In touch - In place' - Putting owners and renters together'
'Houses and Homes - whether you rent or own'
Hope that helps :-)
11/29/2005 at 9:02 AM
With such a commodity of a service you need to communicate your brand values that are attractive to your target audience in your tagline. Without standing out from competitors and addressing a pertinent issue(s) that are relevant to your target audience, your tagline will sound generic.
I mean, what does "...most comprehensive service available." mean? It sounds like you do the same as everyone else. What makes your brand service different from everyone else? Is it your personality? Your level of service? Why is your service better than your competitors?
As a starting point, talk to your current customers/clients and find out WHY did they choose your brand of service over your competitors?
Sometimes, actually most of the time, the perception of your brand and what WE think attracted clients/customers to use our service is very different from a client's perspective. Once you find out WHY customers' prefer you you are almost there barring some tweaking.
If you're looking for similar clients and customers, then the approach above will be a good starting point to brainstorm some ideas. Why not get a customer group together made up of your best customers as an on-going customer sound board to support customer care initiatives?
The tagline your customers are looking for and will be attracted to is not that far away, all you just have to do is discover it from your customers'/clients' point of view.
Hope this helps.
BACK TO TOP
Post a Comment
B2B vs. B2C Content Marketing: Stuff You Need to Know
by Abhishek Talreja
How to Elicit and Use Employee Stories in Your Content Marketing
by Ryan Michael McDonald
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Six B2B Takeaways From Six Great Facebook Ads
by Daniel Kushner
17 Handy Tools for Entrepreneurs, Startups, and Marketers
by Beth Worthy
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with