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Topic: Student Questions

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Differentiate Between The Core Product, Tangible Product, And Augmented Product

Posted by Anonymous on 50 Points
differentiate between the core product, tangible product, and augmented product.
how to distinguish between product benefits and product features and why this distinction important for marketers?

  • Posted by Blaine Wilkerson on Accepted
    Core product- The centralized product that can be modified into many forms, i.e. an engine, computer program, molecule.

    Tangible product - anything actual. You can touch it, see it, use it. Examples range from written reports to guided missiles

    Augmented product - Based on the core product, this refers to anything added to make the core more appealing or perceive value. I.E. Turbo charged, Vitamin E Fortified, Recommended by Jay-Lo or Damita Jo, etc. Think of it like a core product with boob job!

    Good luck.

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