MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Taglines/Names   URGENT - Need Help Fast!  
 
This question has been closed, and points have been awarded.
Name Change/trademark Challenge
Posted By: kermitdye* on 9/26/2006 11:00 AM (CST) 1250 Points
Our company name C-Magic (makers of automotive waxes/detailing products) is currently being challenged although the Trademark examiner has granted the name and posted for challenges. Given this challange is/will be expensive to win over the next year, we're reviewing a possible name change.

Our present name, C-Magic, is being recognized and accepted. Our name was intended to conjuor thoughts of C "see" magic, C for Corvette or Chevrolet which was our major sales target group. Given that this group is now starting to expand to all automobile types and manufatures, we should choose a new name that addresses all.

We'd like to keep some derivation of Magic and make it fit our trademarked logo, tagline (Engineered To Shine TM).


Posted by: W.M.M.A. Member Response
9/26/2006 11:23 AM (CST)
Would Shine Magic work?
or...C-Magic Shine...
or...MagiC Shine...

that way you keep the "C" in there.
 
Posted by: jay.marrero* Member Response
9/26/2006 11:41 AM (CST)
Auto-Magic Shine (Engineered to automagically shine...)

Magic Bling or Bling Magic (Engineered to Shine)

Crystal Magic (Engineered to Shine)

or any variation of those... i hope this helps... i can use some points :)
 
Posted by: W.M.M.A. Member Response
9/26/2006 11:46 AM (CST)
Begging for points, Jay?
Haven't seen that before...but know the feeling.
 
Posted by: KathySmithFilms* Member Response
9/26/2006 11:53 AM (CST)
C Magic - Engineered To Shine ™

Hello, Here are some ideas to toy around with.

(prestidigitator activated--OK Kathy Launch some magic for them)

abracadabra -
C-magique
A+ Magic
C Muse
C Tricks
Top Hat Polish
C Jeannie
C Shine
C Glow
Car Tricks
Car Magic
Auto OverCoat
C-Mystic
C-Charm
Car Things
Mirror Images
C exemplary polish
C ya - Engineered To Shine ™ (after each!!)
UR Magic!!! That describes your website.


When your need a commercial I can produce. It would be good to use the experts below that are positively genius!!!

Kathy Smith
 
Posted by: bbogue* Member Response
9/26/2006 12:06 PM (CST)
"C" to me doesn't translate into Corvette or Chevrolet, but I think it's important to clearly identify what your produce is in the name. For this reason I like Car Magic or Auto Magic best... "automagically" -- that's good!
Steer away from funky spellings! -- barbara
 
Posted by: kermitdye* Author Response
9/26/2006 12:08 PM (CST)
Kathy/other contributors

Perhaps my note DID NOT accurately describe that the letter C associated with magic is the challenged position. Dropping the letter C removes all opposition in the Trademark issue!

Another word or letter association with Magic retained is our seach objective. Interestingly, a couple of you have already identified the opposition by company name (who is best left unidentified).

Keep them coming - uncontestable originals - our goal.
 
Posted by: vic Member Response
9/26/2006 12:13 PM (CST)
I agree..."Auto Magic" is the way to go.
 
Posted by: kermitdye* Author Response
9/26/2006 12:21 PM (CST)
Vic

You join the chorus of others who've identified the opposer! Can we find a different direction here - - - by necessity!
 
Posted by: Jade Member Response
9/26/2006 1:01 PM (CST)
What about
Brilliant Shine - magic paint polish for cars

Paint Polish - the magic shine original

Autogloss - the magic shine original

Auto Polish pros - making magic

Abracadabra Auto - magic shine creators

I agree, the C doesn't make me think Corvette or Chevy. Perhaps a company name that is separate from your product line would allow you more flexibility. For example, your company could be "AutoEmpire" and your polish line could be called "Autogloss" and then you could follow suite with the entire "Empire" suite of products.

Just an idea.
 
Posted by: greg Accepted Answer
9/26/2006 1:02 PM (CST)
Would that challenge be coming from Westleys, maker of Clear Magic and other automotive detailing products? I can think of enough mature products and companies in the automotive detailing industry using "magic" to keep you tied up with challenges forever.

Personally, I don't think the "engineered" idea fits well with "magic" anyway. I like the tagline, and after reading your product history I would opt for a high-tech sounding name to match. You can still use "magic" extensively in ads until the new brand identity takes hold, or even beyond. There is nothing wrong with magic, it just doesn't make for a company name that rings with the tag line. You can still make a point with it in ad copy.
 
Posted by: greg Member Response
9/26/2006 1:33 PM (CST)
Ooops. Got sidetracked and a few posts came in before pushing the button. Anyway, I never would have guessed that the C is the objection. I'd still try to incorporate something a little more high-tech with it to tie things together.
 
Posted by: kermitdye* Author Response
9/26/2006 1:36 PM (CST)
greg

You're definetly onto it. I agree with your observation and direction. NOW if we can find that high-tech sounding name.
 
Posted by: Chad Kerlegan* Member Response
9/26/2006 2:17 PM (CST)
Auto Shine 3000
Magic Shine 3000
Auto Floss
New Look 3000
Magic Shine 3001


Good luck
 
Posted by: sam Member Response
9/26/2006 3:04 PM (CST)
How about these names...

Vital Shine
Essential Shine
Shine Elements
Auto Shield
Auto Guard
 
Posted by: kermitdye* Author Response
9/26/2006 3:21 PM (CST)
Chad,

Thanks for your input. However, anyting 3000 is already trademarked and produced today - on shelf. Not an easy one on, that's why I'm here seeking input.
 
Posted by: turqiz Member Response
9/26/2006 3:22 PM (CST)
OK
HOW ABOUT

SHINE-TECH
(CAN'T FORGET YOUR SUN GLASSES...)

HIGH-SHINE
AUTO SHINE TECHNOLOGY YOU CAN'T MISS

MULTI-SHINE
IT'S AUTO-CONSPICUOUS

FUN-SHINE
IT'S AS OBVIOUS AS THE SUN

OR ANY MIX OF THE ABOVE - SUCH AS


SHINE-TECH
IT'S AUTO- CONSPICUOUS!

HOPE THIS HELPS
GOOD LUCK
 
Posted by: deni418 Member Response
9/26/2006 7:05 PM (CST)
Magic 4U

D Magic

MagicMax

Cruise Magic

Magic2theMax
 
Posted by: KathySmithFilms* Member Response
9/26/2006 7:17 PM (CST)
Another word or letter association with Magic retained is our seach objective

'SMagic!!! Engineered To Shine ™ - everytime!

'Bottled Magic' - Bring out the genie in your car!

Magical Mystery Glow - Engineered To Shine ™

Magic Car Trick - Engineered To Shine ™

High Gear - Engineered To Shine ™

AutoToolKitMagic - Engineered To Shine ™

Buffed Out Magic - Engineered To Shine ™

Uncompromised Results to the Finish -.Engineered To Shine ™

VisualMagic Virtually Real Pride on Vehicles - Engineered To Shine ™

Are we on the page yet?
Kath
 
Posted by: lara Accepted Answer
9/26/2006 7:47 PM (CST)
Ah Kermitdye,

You are experiencing the exact same issue that many others face in this increasingly "congested" marketplace. With hundreds of thousands of skews and new ones entering the marketplace every day, it is getting harder to differentiate and distinguish AND register an ownable name. I'd like to offer a few recommendations which all come from my experience in the naming arena:
1. The more descriptive you are with your name, the more difficult it will be for you to trademark your name. I.e. Auto Magic, Shine-Tech, Vital Shine, etc are all expected names within your category. I guarantee you'll find it exceptionally hard to trademark any of these names not to mention you'll get lost in the crowd of like sounding names.
2. Your name should be relevant to your brand offering. What makes it unique, what makes it better than the competition, what makes it relevant to your end consumer? Is it that you provide the most intense shine on the market? You need to define this core brand truth before you do anything with the name. Anyone would be remiss if they provided names without understanding this first & foremost.
3. Do you have a loyal consumer? The answer to this question will decide just how close you need to stay to your existing name OR will determine whether you need to be wary of alienating or losing loyal customers.

OK - so what's my reco - be unique, be brand-centric, be relevant! Someone mentioned google as a name they didn't like. Well, it's highly memorable, it's actually been adopted as a verb in common language to describe the act of looking something up, it's totally unique and NOT descriptive. For all of these reasons, it's a highly successful name. Other examples of evocative names are: Red Bull, Nike, Apple, Mosaik (credit card), and the list goes on and on and on. Caution: the more evocative a name, the more $$ you need to spend to educate consumers. Another + is that evocative names can often be bilingual.
Take a step back and define your core brand truth (it needs to be different, better and customer-centric). Re-post with this info and I'd be happy to share my naming thoughts.

All the best!
 
Posted by: Frank Hurtte Member Response
9/26/2006 9:36 PM (CST)
Digi-Shine
TechniCShine
 
Posted by: darcy.moen Member Response
9/26/2006 9:54 PM (CST)
I'm thinking that you might turn the name into a mission/statement and marketing differentiation type name.

'See Magic' covers the C concept, ans places the product into a challange/promise positioning.

Wipe it on, and See Magic!

See Magic - Engineered to shine!

Then again, if you'd like to go nautical, there is Sea Magic.

My two cents...

Darcy Moen
Customer Loyalty Network
 
Posted by: darcy.moen Member Response
9/26/2006 9:58 PM (CST)
See Magic also leaves it open to Chrysler, Bmw, Porche, Volvo. Say, what have you got against my classic and very lovingly restored 73 MGB and 73 Volkswagen Super Beete? They would love to See Magic once in a while too?

Being Silly
Darcy Moen
Customer Loyalty Network
 
Posted by: kermitdye* Author Response
9/26/2006 10:16 PM (CST)
lara,

Thanks for your input. Your reflections are exactly
as I see the marketplace. Random reaches for "the" name only sets the table for another round of "will this one work".

I'll accept your input and retreat and repost.
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Taglines/Names)
Jay Hamilton-Roth (118779)
PhilGrisolia=Results (50958)
mgoodman (35690)
casey (27917)
vic (25818)
Mikee (24528)
Frank Hurtte (22862)
mdlugozima (22558)
W.M.M.A. (21692)
proeditor (17927)
Jo Masterson (17742)
SteveByrneBranding (13863)
NovaHammer (12753)
JudyJudyJudy (12070)
browncatfan (11145)
Levon (10795)
Gary Bloomer (10570)
Marketing-Riot (10503)
ASVP/ChrisB (10360)
D4Demand (10338)
rakesh_sethia80 (9754)
mbarber (8689)
michael (8270)
peanutpeanut (8225)
SRyan ;] (7751)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.