Question
Topic: Book Club
Citizen Marketers: Citizen Kane's Ghost
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It focuses on those individuals who have a laser-sharp interest in a specific area that can either delight or (mostly) infuriate marketing companies who once had the power and selfish agenda to ignore the effect individuals could have on their business.
My biggest problem with the book; a microcosm of the evangelism we see on Silicon Alley and Madison Avenue, is that there are very no case studies that illustrate the negative power of the net. It ultimately became plain for everyone to see how Citizen Kane's ego ran amuck and ran ramshod over anything and anyone he so desired.
Which means that new media can empower the darker angels as well s the bette souls of our nature; to use its platform to fool, exploit and harm perfectly legitimate enterprises and/or individuals of one type or another by using the exact same tactics heralded in the book.
I wish someone would write a book that addresses the darker side of new media. Huba and McConnell are uniquely qualified to do so. Their new book uses the tagline, "When people are the message." That assumes it's a good thing. To be more specific, perhaps it should say, "When People Are the "Noblesse Oblige" Message. t would be as exciting and informative to read the next "Citizen Marketer" book with a tag line would read "When People Are the "Riffraff" Message." Like Kane said, "You know, Mr. Bernstein, if I hadn't been very rich, I might have been a really great man."
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Moderator Note: This discussion refers to the book Citizen Marketers by Jackie Huba and Ben McConnell (topic: social media). Click the title to buy the book from Amazon. Then join the conversation. We'd LOVE for you to participate!